What is Web Design?
What is Web Design?
A simple, yet valid question that is commonly posed by potential clients is “What is web design?”. This question is a difficult one as web design has become a catch all term that incorporates principles from a variety of different disciplines such as graphic & branding design, as well as website development and coding. Primarily, website designers focus on the aesthetic of the website such as the color palettes, typography selection, white space, photography, usability, and creative design elements.
What do we do at Higgins Design Company?
At Higgins Design Company, along with the creative design of your website, we also are a full service communication, digital media, and design company that provides web management, content writing, copywriting, email marketing, and more. Whether you need to establish a new brand or want to build on your existing one, we are here to help! We pride ourselves on helping individuals, businesses, and non profit organizations build and improve their digital presence. From concept to conclusion we will work with you every step of the way to ensure you have a finished product you love. We will help carefully select the right content management system for you and leverage it to meet your website goals.
What are Content Management Systems (CMS)?
Website design, unlike website development which requires a deeper understanding of programming languages and coding, is more of a creative than technical process. The use of Content Management Systems (CMS) such as SquareSpace, Wordpress, Wix, or Shopify help designers build, style, and tailor websites to their clients needs without coding expertise. However, as a web designer, it still requires a good technical understanding of the CMS platforms and balance of creative skill to create a responsive and unique website design.
What can you expect to get out of your website?
This largely depends on the clients desired goals for the website and whether that is brand awareness e-commerce, and/or fund raising, we will work with you on a customized project schedule to ensure you reach your vision. We have experience with E-commerce website design and management of social media sales channels for businesses with a proven track record of boosting website traffic and sales conversion rate.
What can we do for you?
While working with one of our featured clients DH Jewelry, total sales increased by 142%, online store sessions increased by 191%, and online store conversion rate was boosted by 53%. Along with your E-commerce website, we can help you leverage social media to drive more traffic and sales to your website. Throughout the year of 2020-2021 DH Jewelry’s Instagram following grew by over 50% and helped drive 30% of all traffic to the website for the year.
